Digital Media Campaign ‘Ho Gaana Pokuna – හෝ ගානා පොකුණ – The Singing Pond’ for Sunil T Films

The work

Releasing unique and featuring parts of the film to social media to make a considerable impact. The first maiden release organized to the social media and web journalists.

Strategy

Making a pact about the film over social media and to demonstrate that it was created via social media itself.

The execution

Creating social media interaction between the film and the viewer via social media. Trending and making the unique parts of the film viral.

The Outcome

Movie completed 100 days & went up to 147 Days until the release date of Movie ‘Paththini’ and became a huge Box Office successful movie in Sri Lankan Cinema & Won the Highest Grossing movie Award at the 4th Derana Sunsilk Film Festival Ho Gaana Pokuna

Wikipedia : https://en.wikipedia.org/wiki/Ho_Gaan… Ho Gaana Pokuna Official FB page : https://www.facebook.com/HoGaanaPokuna/

#HoGaanaPokuna #SinhalaCinema #TheSingingPond