The media alchemist!
From journalism to digital content, I’m a multi-faceted professional with a proven track record of success. My expertise encompasses journalism, marketing, and business strategy, allowing me to navigate the ever-changing media landscape with agility and purpose. I connect with audiences through powerful narratives, driving engagement and making a difference.
Work Experience
- Chairperson/ Director – INSEL Holdings Private Limited, May 29, 2015 to present
- Director of Communications and Public Relations – Jathika JanaSabha Secretariat, January 17, 2023, to 31 Octomber 2024- Under Presidential Secretariat (Presidents Office), Sri Lanka
- Editor in Chief (Digital Publications) – Lake House (The Associated Newspapers of Ceylon Ltd), February 12, 2015 to July 31, 2020.
- Selection Committee Member (Community Engagement Exchange Program) – IREX (International Research and Exchanges Board), January 07, 2021 to present
- Media Consultant – Central Bank of Sri Lanka, May 2015 – August 2015
- IT Specialist (World Bank-assisted survey) – National Fisheries Solidarity Movement (NAFSO), March 29, 2021 to present
- Journalist / Editor in Chief – Info Sri Lanka (www.infosrilanka.lk), May 26, 2014 – February 11, 2015.
- Program producer – MediaCorps Watch, 2020 to present
- Founder and Director – Alternative Media Networks Guarantee Ltd, 2019 to present
- Media specialist and resource person – Ahanna (Listen – අහන්න – கேளுங்ே ள்) reconciliation project, 2018 -2020
- Media Consultant – Secretariat for Coordinating Reconciliation Mechanisms (SCRM) – Under Prime Minister’s Office, Sri Lanka, 2018 – 2020
- Editor – Lanka DNA, January 30, 2015 – February 11, 2015
- Editor – YOUTH Arena, May 26, 2014 – February 11, 2015
- Web developer – INTA Solutions, September 2013 – November 2013
- Journalist – Randiva National Newspaper, August 13, 2013 – June 30, 2014
- Freelancer journalist – ”Colamba” Newspaper, August 2010 – December 2010
Volunteer Experience
- Director – People’s Movement for Democratic Reforms (PMDR), 2023 to present
- Committee Member (Apeksha Hospital – Maharagama) – Ministry of Health, 2023 to present
- Conveners – Black Cap Movement, 2020 to present
- Executive committee member – Professional Web Journalists’ Association (PWJA), 2014 to present
- Convener – All Ceylon Bus Passengers Association, 2016 to present
- President – Ape Sri Lanka National Movement, 2009 to present
- Committee Member – Anti Corruption Board at Ministry of Power, Energy and Business Development, February 05 2019 to December 2019
My Expertise
Personalized Services for Your Unique Situation
Marketing
I specialize in marketing campaigns, with experience in product launches, brand awareness, and social media. I excel in both traditional and digital techniques, always seeking innovative ways to connect with audiences.
Journalism
My journalism experience ranges from covering local and international news to producing investigative pieces. I have a talent for making complex stories accessible to a wide audience and I am always looking for ways to engage and inform my readers.
Business Strategy
I excel in business strategy, having developed and implemented plans that align with organizational goals. My experience in market research, competitor analysis, and SWOT analysis have delivered successful results for clients.
Political Campaigns
I have extensive experience in political campaigns, creating effective messages and using digital channels to engage voters. I have worked on local, regional, and national campaigns, with a strong understanding of the political landscape.
in PRESS
Journalism Awards for Excellence 2016
Sunday Observer’s Isuri Kaviratne clinched the top award for the Feature Writer of the Year, at the 2017 Journalism Awards for Excellence, organized by The Editors’ Guild of Sri Lanka (TEGOSL) and the Sri Lanka Press Institute (SLPI).
Ravi seeks help of civil activists to minimize corruption in Ministry
Minister of Power, Energy and Business Development Ravi Karunanayake says that there are people in the present society who work against fraud and corruption.
‘Godayamu’ calls for economic reforms
A citizens’ collective named ‘Godayamu’ announced its expectations through the economic reforms it propagates at its first media briefing at Independence Square in Colombo today (09).
Why Sri Lanka’s ‘Aragalaya’ protesters are divided on backing President Ranil Wickremesinghe
Sri Lankan social media expert Vimukthi Dushantha quickly left anti-government protests in Colombo’s Galle Face Green park late last month after Ranil Wickremesinghe was elected president.
Sri Lanka protesters divided on leaving main camp amid crackdown
The mainly youth-led protest movement in crisis-hit Sri Lanka is divided on whether to withdraw from a sea-facing camp they set up months ago near the presidential secretariat in capital Colombo.
Passengers claim bus fare reduction not sufficient
The All Ceylon Bus Passengers Association says the decision to reduce the average bus fare by 11.14% thereby reducing the minimum bus fare from Rs.38 to Rs.34 from midnight today (04) is not a sufficient decrease.
How a little protest grew to a loud people’s roar
Back in 2019 the Sri Lankan citizenry elected the Gotabaya Rajapaksa regime with high hopes based on the assurance of establishing national security while placing their trust in his Vistas for Prosperity and Splendour manifesto. Two years later, people have lost hopes on this government as they languish in fuel, gas and milk powder queues.
ශ්රී ලංකාවේ කොවිඩ්: රජය "කොරෝනා මර්දනය පසෙකලා විරුද්ධවාදීන් මර්දනයේ" යෙදෙතැ යි චෝදනා
ප්රකාශනයේ නිදහසට වැට බඳිමින්, 'කොරෝනා මර්දනය පසෙකලා විරුද්ධවාදීන් මර්දනයක' යෙදෙන බවට මාධ්යවේදීහු සහ සිවිල් ක්රියාකාරීහු ආණ්ඩුවට චෝදනා කරති.
How Sri Lanka’s mighty Rajapaksas are falling … again
Dusk was falling, and Colombo’s streets were yet again filling with protesters. Among the crowd of demonstrators, some of whom were clutching the national flag, stood Minal Wickrematunge, a poster in her hands.
Minimum fare should be reduced to Rs 30
Convener of the All Ceylon Private Bus Commuters Association Vimukthi Dushantha says the minimum bus fare should be reduced to Rs. 30.
Ex-leader Mahinda Rajapaksa will not flee Sri Lanka: Top aide
Patriarch of the powerful clan blamed for the island’s worst economic crisis will not escape like his brother President Gotabaya Rajapaksa did, says aide.
Talking to Vimukthi Dushantha | How to Heal an Infected Society
Vimukthi Dushantha is a resource person and a programme coordinator of the Secretariat for Coordinating Reconciliation Mechanisms (SCRM) of Sri Lanka.
Bus passengers declare victory after NTC decides to scrap semi-luxury bus service
The All Ceylon Bus Passengers Association has commended the Government’s decision to terminate the inter-provincial semi-luxury bus service in Sri Lanka after receiving a plethora of complaints from passengers over the past years.
‘Aragalaya’ leader summoned by Police
Black Cap Movement Convenor Vimukthi Dushantha, whose organisation actively participated in the “aragalaya” (struggle), has been summoned, without being informed of the reason, by the Kohuwala Police.
‘GotaGoGama’ rises through ashes after Monday’s nightmare
A half burned down tent standing on plastic pillars, heaps of rubble from the aftermath on May 9 piled in various corners were signs that partly destroyed ‘GotaGoGama’ has once again been resurrected.
Do not interfere with freedom of expression!
The unions are urging the government to immediately stop suppressing social media activists, respecting the freedom of the public to know and express their views.
Client Testimonials
Storyteller, strategist, digital alchemist:
I create media that moves you.
Meet Vimukthi Dushantha, a multifaceted media professional with a decade-long journey in the dynamic Sri Lankan landscape. My story is woven with the threads of strategic management, marketing magic, and a deep-seated passion for media that transcends platforms and boundaries.
From the early days, my inherent knack for communication blossomed. Building bridges with words and weaving stories became my forte, leading me down a path of strategic management in media and finance. I honed my skills in marketing & sales, crafting campaigns that resonated and business development strategies that propelled growth.
But the ink in my veins craved a different canvas. Journalism beckoned, and I plunged into the world of both electronic and print media. My voice found its rhythm, echoing through newsrooms and captivating audiences. The recognition I received, including the prestigious “Best-Designed News Website” award in 2016, fueled my fire.
However, my insatiable thirst for knowledge demanded more. I delved into the enchanting realm of social media and branding, becoming an expert in navigating its ever-evolving terrain. From building engaging online communities to crafting powerful brand narratives, I mastered the art of digital influence.
But my journey isn’t just about accolades and expertise. It’s about the joy of sharing, of mentoring young media minds and seeing their potential flourish. It’s about the thrill of collaboration, of working with diverse teams to create something bigger than ourselves. It’s about the unwavering belief in the power of media to inform, inspire, and transform.
So, who am I? I’m Vimukthi Dushantha, a storyteller, a strategist, a digital alchemist. I’m a bridge between worlds, a connector of dots, a weaver of dreams in pixels and ink. I’m a testament to the transformative power of media, and I’m just getting started.
Ready to embark on this media adventure with me? Let’s connect, share stories, and create something extraordinary, together.